
Do you want to see your blog/website on first page of Search Engines? The answer is, Of course yes! Follow three basic steps to improve your CTR:
Keyword in your Headline: It is important to have the keyword the user is searching for in your headline because Google rewards this. Including your keyword, increases your relevancy, this will decrease your cost and increase your click through rate.Keyword in your Description: It is a must for using keywords at least once in the description. As I’ve told you before, Google rewards it. It will increase your click rates.
Test, re-test and Test Again: Use different punctuation. Run multiple ads. Gauge results. During test if you know its working...