
Email Marketing overcomes challenges facing traditional marketing, yet it is being adopted by several companies. It has huge advantage that you can target segmented audience effectively and results can be tracked. If you want your email marketing strategy to work, there are few things you would like to know:
1. Presentation: Make sure the images you used should not have high resolution. This will create difficulty in opening an email. The reader will report that email as spam. Your emails should be presentable and appealing to read. Your emails should be of HTML and Text version.
2. Content: When the email is appealing to read then your content should complement the design. The content should crisp and...