It’s all about Brand Packaging. Are you replicating your company’s image through your brand?

Your brand image is your company’s image. Does your brand reflect your company profile? What is your brand talking about you in the market? It is important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to your packaging is when you are in the launch of a “new” brand.    Packaging can be judged and represented by the following common business tools: ·         Business cards and stationery·         Website·         Answering...

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Best Practices for Email Deliverability

To make sure your email marketing is delivered properly has become difficult task these days, with emerging Spam filters. The open and click through rates have increasingly come down by 20-30% due to incorrect Spam filters. Permission- Confirming people who ask for your information have actually requested to be on your list is the number one step in the battle for email deliverability. When you are starting email campaigns make sure you have permissions from the leads to send emails- i.e. opt-in emails. These people who are in the opt-in email list will not spam your emails. If the target audience is new for email campaigns, give them unique links so that they can sign up or emails in future from you. Subscriber Addresses- When requesting...

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Branding your Brand Logo and Tagline

The Brand is recognized for its Logo and Tagline. If these are not amusing then you cannot blame your consumers. It is your entire fault for not making your brand logo attractive and dissimilar from other brands. When you are on for a shopping, its human tendency that we chose the product which has well design and striking package. The two most important elements for Brand Awareness are: -       Brand Logo-       Brand Tagline Brand Logo: Your Company would be big and the name of it will say it all. Give a shape or design to the company name which will bring even more awareness. It will demotivate the hesitation among consumers...

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