Five Tips for Branding Small Businesses

Do not follow the myth that Branding is only for large companies and not for you. Follow these five tips to brand your small business as big business. Tip#1 Your Brand Logo doesn’t Really Matter- Would you choose MSN over Google because the logo is not so attractive? A good professional logo is great but it rarely increases the sales. It is more important to include your logo in every piece of communication. Include your logo in newsletters, letter heads, envelopes, invoices, yellow pages ad, building signage and so on. Tip#2 Have a Professional Website- It is good enough to have a website which will reflect your brand.  Your website should be updated at least once in 2 years. The website should include all the relevant...

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How to Brand your Brand?

Branding your brand. A brand is a message based upon a promise and expectations of the product/service and overall company. The message is developed and distributed via various channels for consumers to receive and react. As consumers encounter, experience the product/service and develop a relationship they begin to influence the brand. So what can a company do to increase their recognition at marketplace? Here are 10 tips to how to brand your brand to increase the name recognition of your firm. 1.    Hire a branding company to bring your image and message under a brand. 2.    Develop a mission statement that shows your reason for being and the value you provide to your customers. 3.    Develop...

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