Develop the power to effectively motivate your team

You don't become a true leader in one day. With time, experience and understanding of different situations, you become a true leader. Then you slowly develop the power to motivate your subordinates.

Help your team attain its goal

As a team leader/manager you need to make your team "the best" among other teams. As a leader you need to encourage your team with motivating words. Even the criticism should be such that they don't feel discouraged to work further. Instead they should be able to strive ahead to achieve their goal.

Be heard among your team members

Develop excellent communicating skills so that you can convey the actual message to your subordinates. Be simple and clear from the start so that there remains no place for doubt. Ask your team members to come to you repeatedly for clarification. Ask them in return given a chance how they will try to achieve the set goal. They will feel encouraged and happy.

Increase the productivity of your team and motivate them to achieve their goal. Here's how: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

Encourage your team to trust you

Your team should trust you enough to confide in you. You should always be there for them when they want to share anything with you. This will increase the understanding between you and your team. As a leader of the team, you need to make certain that they like what you are doing for them to be satisfied and contented.

Again in the process of sharing things with them, do not encourage them to disclose any grapevine gossip.

Incorporate friendship with your team members

As a manager or leader, if you stay unapproachable and keep a wall around you, you will be creating a barrier between yourself and your team members. There should never be a huge gap between you and your team. As a good leader you should incorporate friendship and camaraderie.

Positive Reinforcement

Let your employees know that their efforts will always be recognized and will be treated as true accomplishments in the company. A token gift, a certificate, a scribble of encouragement in the whiteboard or even sticking a post-it on their cubicle wall will work wonders.

Make sure to reward the entire group once a project has successfully commenced. Take them out to team lunch or give them small tokens like gift coupons.

Happy Employees

Always try to determine whether your team members are happy with their job or not. The performance of an unhappy or dissatisfied employee will never be up to the mark. Create a positive energy among your employees. This will come once they are truly happy and well encourage in their work.

Want to know more about the tips & secrets to becoming a motivational leader in the cut-throat corporate world so that you can motivate your slacking team to become more responsive and productive?

Check it out at: "Killer Leadership Ideas to Motivate Your Slacking Team" at: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

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How small and mid-size business can succeed in email marketing

Email marketing is not a new concept now. Big, established brick and mortar businesses too have put their feet firm into this channel. Due to this, it is not very easy for small and mid-sized businesses to compete and move ahead of their bigger competitors.

The best thing about email marketing is that it is affordable. It doesn’t require much investment and hence upcoming business too can give it a try without fear. There are some important things about email marketing which a beginner should be aware of and experienced should keep practicing and following it. These are:

Sign up and Welcome email

When a visitor comes to your website and shows interest in your products and services by signing up, it is an email marketing etiquette to send a ‘Thank you and Welcome Email to him. Always mention your reverse address and opt out link in your email. You emails without an unsubscribe link is an intrusion without apologizing. Secondly, email frequency and the content need your close attention. In the very first mail that is the ‘Welcome mail’, clearly mention how frequently will you be sending the mails, 10 days, every fortnight, monthly, etc. Mention, also in the 'Welcome Email' about how frequently (say one in 15 days) you will send and the subject/topic of the future emails.

Opt-in list

Running a campaign with a poor list, with stale contacts is like inviting ISPs to block you as a spammer. Sending unsolicited mails to people who have not given you their permission to do so is against CAN-SPAM Act, 2003 and your shouldn’t practice it.

 

To learn about how a start up company should go for email marketing..Read "19 Sage Advices on Email Marketing!"

Blacklist

ISPs and ESPs are very strict and ensure their clients are well-protected from getting spam mails. For this they install filters that block emails that are suspicious, don’t comply with their rules, and are not authenticated, etc. All such names, ip addresses, and domain are recorded under ‘Black List’. Once your name gets blacklisted you cannot send emails to your target audience till your name is removed from the list. This might take more than 3 months. Hence it is always advisable to send mails to opt-in lists only.

Email deliverability

With spammers finding all the notorious ways to enter to inbox, ISPs and ESPs raise their safety measures bar high and strong. However, the worst victims are those marketers who send emails to opt-in list but get suspected as false positives due to objectionable terms, phrases or other attributes. This abstain their genuine messages to reach to the target audience. Email deliverability is one thing that every marketer is struggling to improve. As a marketer you should:

Understand CAN-SPAM Act, 2003 for email marketing guidelines.

Authenticate your brand name and ip address by providing all the necessary details like nature of business, nature of messages you are going to send, and email marketing practices you are adopting.

Avoid spammy words that trigger the spam filters installed by ISPs and ESPs and your recipient’s mind.

Request email recipients to add your name and email address to their address book.

To know more about email deliverability and other email marketing tips...Must read "19 Sage Advices on Email Marketing!"

Other important things are list segmentation, tracking your email campaigns, etc. All these and more will be discussed in the next article.

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Top Secrets of a Successful Email Marketer

Email Marketing is the current hot communication channel for most of the marketers in the world. However, every marketer who tried email marketing has not thrived in his business. The reason behind this is lack of knowledge, not adhering to the legal prerequisites, lack of planning and lack of performance analysis.

A successful email marketer has thoroughly understood the essentials, analyzed the risks involved, played safe and has come out with flying colors. To get best returns from email marketing, you just need to be a little more alert and keep some simple points in mind.

This e-book by Pearl Greene reveals some top secrets of the trade, which will help you become a successful email marketer.

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Inside this eBook you will:

• Get to know some lesser known but crucial aspects of email marketing
• Understand the nuts and bolts of email in case you need to fix your email marketing program
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• Discover how to be positive and decrease opt-out requests
• Recognize the legal prerequisites of email marketing, their significance and their impact on your business

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