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Wednesday, December 22, 2010

This Christmas, Enjoy the 3 Wonderful Flavors of Ebooks

The Sale is On…..

Three exciting and highly-informative eBooks – all at a smashing price of $19.95 each. That’s a real steal.
This week you can save 20% on the original price during the Christmas Sale when you use coupon code XEJ604.
Hurry before we close down the sale.
Before you shop, grab discount codes or coupon that may translate into 20% or even deeper discounts at checkout.
Ebook Arcade wishes you all a Merry Christmas! Over the past year, Ebook Arcade has grown in its size and strength. And on this auspicious occasion of Christmas, we would like to convey our Special Thanks to all our clients all across the globe.
We thank you for your constant support. We thank you for believing in us, in our eBooks. To make this occasion more special we have come up with exciting discount offers. Only for this Holiday Season, we have decided to slash down our price and give away heavy discount packages. But believe me, these are once-in-a-lifetime offers. You can bet on it. 
All you need to do is enter your name & contact number in the sign-up form below along with the coupon code and Voila! We will surely get in touch with you.
But do understand we can't go on giving it at this throwaway price. We simply can't continue with this discounted price forever. So, this offer will be valid for only for a limited period of time only.
Believe me, it's a steal! But hurry. Time is fast running out! Grab this once-in-a-lifetime opportunity NOW! You certainly won’t find a better deal anywhere else. And frankly, that's like getting an entire fortune for peanuts!
MERRY CHRISTMAS & A HAPPY NEW YEAR!

Sunday, December 12, 2010

Success in Business is Associated with Motivation

You must be wondering why I am harping so much on Motivation here. The answer is simple:

You need motivation to achieve success in business. Granted that technical skills and knowledge play an important role. However, without proper motivation you will not be able to strive ahead.

As an employer, team leader or team manager, if you want to get the maximum from your employees or team, you need to ignite the right kind of motivation.

Positive Reinforcement

Let your employees know that their efforts will always be recognized and will be treated as true accomplishments in the company. A token gift, a certificate, a scribble of encouragement in the whiteboard or even sticking a post-it on their cubicle wall will work wonders.

Make sure to reward the entire group once a project has successfully commenced. Take them out to team lunch or give them small tokens like gift coupons.

Happy Employees

Always try to determine whether your team members are happy with their job or not. The performance of an unhappy or dissatisfied employee will never be up to the mark. Create a positive energy among your employees. This will come once they are truly happy and well encouraged in their work.

Check it out at: "Killer Leadership Ideas to Motivate Your Slacking Team" at: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

Email Marketing - Timing/frequency

Marketers in a hurry to get more response and clicks, send a single message to the entire list. The result is very low response rate. One message can never fit in to your entire list. If you are targeting B2B market, segment it based on company revenue, size, number of employees, etc. For B2C market, segment it based on budget, age, sex, interest, etc. Now modify and customize your email message based on each segment and send. You are sure to get good response.




Simply aping what worked well for big companies can never work for their smaller counterparts.  It's always good to find when your email recipient is going to reply to your emails. Finding your target audience and preparing a content impressing them very much solves your timing puzzle.
Your role however doesn't end after figuring out the most suitable time for your audience. Your work actually starts from here. Preparing a strategy to send relevant content is the only way you can nurture them and engage them for long, till they agrees to buy.
An important perspective is that allowing your prospect to decide the most suitable time to contact them. In your Contact Us page add a tab asking ‘the right time to contact you’, this way you are giving them the choice hence they might get impressed. Their timings however might not be a very profitable one for your business but it’s better than annoying them with untimely message and force them to hit unsubscribe…


Tuesday, October 19, 2010

Develop the power to effectively motivate your team

You don't become a true leader in one day. With time, experience and understanding of different situations, you become a true leader. Then you slowly develop the power to motivate your subordinates.

Help your team attain its goal

As a team leader/manager you need to make your team "the best" among other teams. As a leader you need to encourage your team with motivating words. Even the criticism should be such that they don't feel discouraged to work further. Instead they should be able to strive ahead to achieve their goal.

Be heard among your team members

Develop excellent communicating skills so that you can convey the actual message to your subordinates. Be simple and clear from the start so that there remains no place for doubt. Ask your team members to come to you repeatedly for clarification. Ask them in return given a chance how they will try to achieve the set goal. They will feel encouraged and happy.

Increase the productivity of your team and motivate them to achieve their goal. Here's how: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

Encourage your team to trust you

Your team should trust you enough to confide in you. You should always be there for them when they want to share anything with you. This will increase the understanding between you and your team. As a leader of the team, you need to make certain that they like what you are doing for them to be satisfied and contented.

Again in the process of sharing things with them, do not encourage them to disclose any grapevine gossip.

Incorporate friendship with your team members

As a manager or leader, if you stay unapproachable and keep a wall around you, you will be creating a barrier between yourself and your team members. There should never be a huge gap between you and your team. As a good leader you should incorporate friendship and camaraderie.

Positive Reinforcement

Let your employees know that their efforts will always be recognized and will be treated as true accomplishments in the company. A token gift, a certificate, a scribble of encouragement in the whiteboard or even sticking a post-it on their cubicle wall will work wonders.

Make sure to reward the entire group once a project has successfully commenced. Take them out to team lunch or give them small tokens like gift coupons.

Happy Employees

Always try to determine whether your team members are happy with their job or not. The performance of an unhappy or dissatisfied employee will never be up to the mark. Create a positive energy among your employees. This will come once they are truly happy and well encourage in their work.

Want to know more about the tips & secrets to becoming a motivational leader in the cut-throat corporate world so that you can motivate your slacking team to become more responsive and productive?

Check it out at: "Killer Leadership Ideas to Motivate Your Slacking Team" at: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

How small and mid-size business can succeed in email marketing

Email marketing is not a new concept now. Big, established brick and mortar businesses too have put their feet firm into this channel. Due to this, it is not very easy for small and mid-sized businesses to compete and move ahead of their bigger competitors.

The best thing about email marketing is that it is affordable. It doesn’t require much investment and hence upcoming business too can give it a try without fear. There are some important things about email marketing which a beginner should be aware of and experienced should keep practicing and following it. These are:

Sign up and Welcome email
When a visitor comes to your website and shows interest in your products and services by signing up, it is an email marketing etiquette to send a ‘Thank you and Welcome Email to him. Always mention your reverse address and opt out link in your email. You emails without an unsubscribe link is an intrusion without apologizing. Secondly, email frequency and the content need your close attention. In the very first mail that is the ‘Welcome mail’, clearly mention how frequently will you be sending the mails, 10 days, every fortnight, monthly, etc. Mention, also in the 'Welcome Email' about how frequently (say one in 15 days) you will send and the subject/topic of the future emails.

Opt-in list

Running a campaign with a poor list, with stale contacts is like inviting ISPs to block you as a spammer. Sending unsolicited mails to people who have not given you their permission to do so is against CAN-SPAM Act, 2003 and your shouldn’t practice it.

 

To learn about how a start up company should go for email marketing..Read "19 Sage Advices on Email Marketing!"

Blacklist


ISPs and ESPs are very strict and ensure their clients are well-protected from getting spam mails. For this they install filters that block emails that are suspicious, don’t comply with their rules, and are not authenticated, etc. All such names, ip addresses, and domain are recorded under ‘Black List’. Once your name gets blacklisted you cannot send emails to your target audience till your name is removed from the list. This might take more than 3 months. Hence it is always advisable to send mails to opt-in lists only.

Email deliverability

With spammers finding all the notorious ways to enter to inbox, ISPs and ESPs raise their safety measures bar high and strong. However, the worst victims are those marketers who send emails to opt-in list but get suspected as false positives due to objectionable terms, phrases or other attributes. This abstain their genuine messages to reach to the target audience. Email deliverability is one thing that every marketer is struggling to improve. As a marketer you should:

Understand CAN-SPAM Act, 2003 for email marketing guidelines.
Authenticate your brand name and ip address by providing all the necessary details like nature of business, nature of messages you are going to send, and email marketing practices you are adopting.
Avoid spammy words that trigger the spam filters installed by ISPs and ESPs and your recipient’s mind.
Request email recipients to add your name and email address to their address book.

To know more about email deliverability and other email marketing tips...Must read "19 Sage Advices on Email Marketing!"

Other important things are list segmentation, tracking your email campaigns, etc. All these and more will be discussed in the next article.

Monday, October 4, 2010

Top Secrets of a Successful Email Marketer

Email Marketing is the current hot communication channel for most of the marketers in the world. However, every marketer who tried email marketing has not thrived in his business. The reason behind this is lack of knowledge, not adhering to the legal prerequisites, lack of planning and lack of performance analysis.

A successful email marketer has thoroughly understood the essentials, analyzed the risks involved, played safe and has come out with flying colors. To get best returns from email marketing, you just need to be a little more alert and keep some simple points in mind.

This e-book by Pearl Greene reveals some top secrets of the trade, which will help you become a successful email marketer.

Top Secrets of a Successful Email Marketer- eBook by Pearl Greene


Inside this eBook you will:
  • Get to know some lesser known but crucial aspects of email marketing
  • Understand the nuts and bolts of email in case you need to fix your email marketing program
  • Learn to spread brand awareness using email
  • Discover how to be positive and decrease opt-out requests
  • Recognize the legal prerequisites of email marketing, their significance and their impact on your business
   Before $39.95 - Now $29.95 only!


Monday, September 27, 2010

19 Sage Advices on Email Marketing!

Email, once was just a way to interact with friends and families living far from home and family. Now even in Asian countries it has been accepted as the most promising, fast, cost-effective marketing channel. Email marketing has lots of benefits.

Despite spammers get ample of chances to intrude inboxes and play foul, importance of email marketing cannot be ignored. The perception about email marketing is changing across globe.

Learn what works and what does not in email marketing through this e-book.  Believe it ..this book is worth a second read…


About the Author:
Christina Bennett, an email marketing strategist, writer, and business coach is currently running her own marketing consultancy firm in Los Angeles. Her ocean of knowledge about email marketing strategies, its changing trend, Dos and Dont's is her own experience of 15 years in this field.

Inside this book you will:
  • Get suggestions and advices ideal for starters for strong grasp on the fundamentals of email marketing.
  • Learn some of the most important aspects of email marketing.
  • Formulas to calculate various email campaign components  open and click rate, etc.
  • Learn various laws and acts across globe before doing email marketing.
  • Learn straightforward and direct pros and cons of email marketing.

and certainly more

As an introductory offer, you can grab this fabulous eBook at a low low price of $29.95 instead of its original price of 39.95. Grab a copy now before the price is increase again.

$39.95                     $29.95         

You save $10

Effective Leadership Strategies to Motivate Your Team


Discover What It Takes To Be A Motivational Leader In The Cut-Throat Corporate World

Want to get more out of life and more out of your team but don’t know how to motivate your team members to perform better? Presenting an eBook that provides you with all the best kept secrets of a true motivational leader – “Killer Leadership Ideas to Motivate Your Slacking Team”, by Derek Hamilton.

Leadership is different than management. It entails visualizing the goal and effectively communicating that goal. In this eBook, you’ll discover what it takes to be a motivational leader in the Corporate Sector. A leader or manager or even the entrepreneur has loads of responsibilities and one of them is to motivate the team members or employees.

Written by Derek Hamilton, a Consultant & a Speaker by profession, this eBook provides guidance and tips to all the leaders so that they can enhance their leadership qualities and in turn make a slacking team become more productive & responsive.

Inside this eBook you will:

  • Learn about the 10 ways to motivate your team
  • Discover true power of leadership and how you can utilize it to motivate your team members
  • Find answers to 10 frequently asked questions on keeping your team positive
  • Learn how positive reinforcement can bring success to your business
  • Explore 5 secrets to motivate your marketing/sales/customer care team
  • Unearth 7 team building tips for leaders/managers
  • Have at your fingertips the 5 qualities a motivational leader MUST possess
  • Uncover 6 ways motivate yourself better
  • Know more about the 5 R’s to influence your team
  • Find out about the 6 C’s of team building
  • And much much more…

And most importantly, in this eBook, you’ll come across loads of tips & secrets all the managers/leaders or entrepreneurs can use so that they can enhance their leadership qualities and in turn make a slacking team become more productive & responsive.
As an introductory offer, you can grab this fabulous eBook at a low low price of $29.95 instead of its original price of 39.95. Grab a copy now before the price is increase again.

$39.95                     $29.95         

You save $10

Grab Your Copy Now & Become a Truly Successful Leader!

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