3:00 AM
Ebook Arcade
Do not follow the myth that
Branding is only for large companies and not for you. Follow these five tips to
brand your small business as big business.
Tip#1
Your Brand Logo doesn’t Really Matter-
Would you choose MSN over
Google because the logo is not so attractive? A good professional logo is great
but it rarely increases the sales. It is more important to include your logo in
every piece of communication. Include your logo in newsletters, letter heads,
envelopes, invoices, yellow pages ad, building signage and so on.
Tip#2
Have a Professional Website-
It is good enough to have a
website which will reflect your brand. Your website should be updated at least once in 2 years. The website should include
all the relevant information in detail. If you are not on web then you are
nowhere. These days’ people refer internet to get the information about
anything.
Tip#3
Blogs are Good-
Blogs help your business on
multiple levels. Firstly, valuable content on a consistent basis will make you look
like expert. People are looking for
experts and not apprentices. The software that powers blogs has multiple
advantages.
Tip#4
Blogs are good but they are just one tool-
A blog should not only be
your marketing tool. You can market through various other tools, like direct
mail, email campaign, webinars, sponsor a local and attend tradeshows. There are
a thousand numbers of ways for you to be noticed.
Tip#5
Prepare on page corporate view-
Use short sentences in short
paragraphs - people like to read it quickly. Also make it conversational
because it is not a whitepaper. Your one page view should include your value
proposition, target audience benefits, previous audience experience and a mini
case study and do not forget your contact information.
#Bonus
Tip- Branding is as much about your people as anything else- Never
forget the best interaction comes from one-on-one conversations between
executives, suppliers, employees and customers. Employees that want to help and
do the best job possible go a long way.
Posted in: 
View Derek Hamilton's profile
4 comments:
Digital Marketing is a kind of marketing strategy that relies on electronic medium like television, internet and mobile in promoting a product. It delivers incredible result to the business owners to boost their business online presence and enjoy maximum leads. Digital Marketing Training in Chennai
The content posted here is really awesome to read, I really agree on your thoughts about increasing a brand awarness. Digital mediums are playing a vital role in accomplishing this task. Thanks for posting such a great content here. Keep writing articles like this.
Digital Marketing Course in Chennai | Digital Marketing Courses | Digital Marketing Training
Thanks for sharing this with us it is a worth read. xcellent post!!! Digital marketing training provides students with meaning skills to promote a business in digital age. This training covers search engine optimization, SEM, social media marketing, online reputation management, etc.
Digital Marketing Training in Chennai | Digital Marketing Course in Chennai | Digital Marketing Training Institute in Chennai | SEO Training in Chennai
"I have read so many articles or reviews however this blog post is genuinely a pleasant article, keep it up. .
Digital Marketing Training Course in Chennai | Digital Marketing Training Course in Anna Nagar | Digital Marketing Training Course in OMR | Digital Marketing Training Course in Porur | Digital Marketing Training Course in Tambaram | Digital Marketing Training Course in Velachery
"
Post a Comment