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Tuesday, November 15, 2011

Email Marketing Tips for Small Business


Effective Email Marketing


Email Marketing has become the most effective tool to drive traffic to your website or services. Even small businesses are using email marketing to advertise their service. A small business needs to enforce on better results with strategy on the internet.

The below tips will help your business to increase traffic (if you follow religiously):

¨       Build an email marketing list of your customer: Make a list of your potential customers to whom you will send the mail. A small business like yours can start with small list which will expand with the time.

¨       Ask Customers to register on your website: Provide a box on your website, in which your customers will register/signup on your website. This will be great source for your email marketing list.

¨       Make a start with Newsletters: You can start your email marketing with sending marketing newsletters to your customers. The newsletter’s topic can be regarding your industry. Newsletters will be useful to market your product and services.

¨     Send Quality Marketing Emails: There is nothing worse than sending poor quality emails to your customers. Make sure you have done enough research on your content of email marketing before ‘hitting’ the send button. Focus more on quality than quantity.

¨       Refresh your Email Marketing List habitually: It is necessary to add new contacts to your database. Make a habit to remove unsubscribed users from your list. Refurbish your database frequently. You can categorize your list to be more specific sending emails to your customers.

¨    Call-to-Action:  Encourage your customers to take an action after reading your emails. Always provide a link in your emails, which will redirect them to your products details. Call-to-Action can be from a request for more information on your products.

5 comments:

Unknown said...

Email marketing is still a worthwhile marketing tool for small businesses, even in this day of social media.
The mailing list is the most important element in the success of your email campaigns.
small business marketing

Unknown said...

Such email marketing tips are always needed for the success of small business. With this marketing tips chance of increasing in the business is much more higher. Thanks for sharing this tips.

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Punk said...

this is such a nice and useful information for us...i appreciate urs word......Online Email Marketing

Unknown said...

Making email marketing personalized is the one of the best tips that I can give for email marketing.It is one of the most effective and least expensive method of marketing, if is done in a appropriate way.

bulk email software

Unknown said...

You’ve got noted really fascinating details ! ps decent web site. . I have seen many other micro-job site such as www.gicree.com, www.zopvideos.com, www.odesk.com and many more are coming on to good pace.

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