How to do Effective Email Marketing campaigns?

Ø  Are you looking for email marketing platform that can bring quality leads and efficient lead nurturing promotions?

Ø  Are you bushed of ineffective email campaigns which send generic email messages to your clients without customization to their needs?

Email Campaign is your answer. For effective Email Marketing campaign, you can follow the below mentioned tips:

v  Planning:  To start an Email Campaign, you should first plan your strategy, like,

·         Target Audience

·         Objectives of the campaign

·         Budget

·         Ways to implement the campaign

·         To keep a track of it

v  Divide, Personalize and relevant: Customize your email as per your segmented target audience. 80% of the successful email campaign depends on segmented target audience and 20% on creativity- better the target audience so better the results.

v  Write peachy subject line: The Subject line of email should be crisp and also lead the clients to open the email and read it. Do not use Spam words like “Free, Discount or Important.” Subject line should state the clients what to expect from the email.  

v  Designing:

·      Make sure your emails are both in HTML and Text format.
·      Keep the message short and scrolling to minimum.
·      Do not use too many different fonts and colors.
·      Avoid colossus images as it will be considered Spam.
·      Allow both images and text clickable.
·      Do not forget to add call-to-action link.
·      Include unsubscribe option in your emails.

v  Direct Customers to appropriate landing pages:  When the clients open the email and show interest in your services/ products do not lead to basic product listing page, in lieu link them to proper page. Do not miss lead your clients.

v  Test before you send: Make sure you test emails before you send bulk emails. This help you to check email deliverability and you will not lose your potential customers.

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