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Monday, January 2, 2012

Branding your Brand Logo and Tagline


The Brand is recognized for its Logo and Tagline. If these are not amusing then you cannot blame your consumers. It is your entire fault for not making your brand logo attractive and dissimilar from other brands. When you are on for a shopping, its human tendency that we chose the product which has well design and striking package.

The two most important elements for Brand Awareness are:

-       Brand Logo
-       Brand Tagline

Brand Logo: Your Company would be big and the name of it will say it all. Give a shape or design to the company name which will bring even more awareness. It will demotivate the hesitation among consumers to buy your product.

The 7 key elements for making a Brand Logo:

Keep in mind that a powerful logo design,
Brand Design

1.    Has a strong, balanced image with no little extras that clutter its looks.

2.    Is distinctive and bold in design, making it easy to get a glance.

3.    Has graphic imagery that looks appropriate for your business.

4.    Works well with your company name.

5.    Is done in readable font.

6.    Communicates your business clearly.

7.    Looks good in black and white, as well as in color.

Brand Tagline:

A tagline is a three to seven words phrase that accompanies a logo. It describes your company’s services provided and the benefits for the customer. A Tagline can build company’s reputation and can also spoil the reputation.

A Tagline should be crisp, short and original. It should talk about your company on a whole. The words should be chosen carefully and it should have authentic look.




To know more about Brand Awareness/ Building, Grab a copy today of Build Your Brand. Click here. 

1 comments:

Matt Voges said...

United States has a trademark registration office which named USPTO. There you can register your trademark and get a legal right to use your trademark. After file your trademark you may face some problem. Specimark trademark services have some suggestion about this problem.

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