Developing Leadership Qualities in the Workplace

Leadership is important in all aspects of the business, whether its production team or customer service team. Leadership should be mastered to achieve greater success within the network marketing industry.

These qualities will help you to develop your leadership qualities, is what I believe:

Self Confidence: I believe this is most important trait in a leader. Lack of confidence will hold you back as a leader. Believe yourself while leading a team. Show traits of self-confidence, so that, you can lead your team as a confident leader.

Selfless: A leader who is interested only in self is easily spotted. The leader who take all the credit even if its team effort will survive no longer without respect. A person who encourages their team member without any personal benefit is recognized as true leader.

Sharp and Decisive: A leader should be a decision maker. Several times a decision is to be made, a right decision. This trait stands as priceless in a leader. When a right decision is taken then a leader is made. A leader should have ability to make decision at any point of time.

Proactive: Do not wait for orders. If you know the work should be done, take initiative and complete the work. Don’t wait for your superior to assign you the work.

Communication, Communication and Communication: Leader is ought to lead. This is done through communication. Communication can be verbal or non-verbal, but there should be communication. A leader who cannot communicate with his employees cannot expect retention.

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How to do Effective Email Marketing campaigns?

Ø  Are you looking for email marketing platform that can bring quality leads and efficient lead nurturing promotions?

Ø  Are you bushed of ineffective email campaigns which send generic email messages to your clients without customization to their needs?

Email Campaign is your answer. For effective Email Marketing campaign, you can follow the below mentioned tips:

v  Planning:  To start an Email Campaign, you should first plan your strategy, like,

·         Target Audience

·         Objectives of the campaign

·         Budget

·         Ways to implement the campaign

·         To keep a track of it

v  Divide, Personalize and relevant: Customize your email as per your segmented target audience. 80% of the successful email campaign depends on segmented target audience and 20% on creativity- better the target audience so better the results.

v  Write peachy subject line: The Subject line of email should be crisp and also lead the clients to open the email and read it. Do not use Spam words like “Free, Discount or Important.” Subject line should state the clients what to expect from the email.  

v  Designing:

·      Make sure your emails are both in HTML and Text format.
·      Keep the message short and scrolling to minimum.
·      Do not use too many different fonts and colors.
·      Avoid colossus images as it will be considered Spam.
·      Allow both images and text clickable.
·      Do not forget to add call-to-action link.
·      Include unsubscribe option in your emails.

v  Direct Customers to appropriate landing pages:  When the clients open the email and show interest in your services/ products do not lead to basic product listing page, in lieu link them to proper page. Do not miss lead your clients.

v  Test before you send: Make sure you test emails before you send bulk emails. This help you to check email deliverability and you will not lose your potential customers.

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How to make your Email Marketing Strategy Work

Email Marketing overcomes challenges facing traditional marketing, yet it is being adopted by several companies. It has huge advantage that you can target segmented audience effectively and results can be tracked. If you want your email marketing strategy to work, there are few things you would like to know:

1.    Presentation: Make sure the images you used should not have high resolution. This will create difficulty in opening an email. The reader will report that email as spam. Your emails should be presentable and appealing to read. Your emails should be of HTML and Text version.

2.    Content: When the email is appealing to read then your content should complement the design. The content should crisp and to the point without any deviations from the topic/theme.  The subject line should be striking to read.

3.  Offers, Discounts and Freebies: One of the strategies to make your email marketing successful is subscription offers. Everyone loves discounts and freebies. Convince your readers that the offer you make is exclusively to them and special offer for selected customers.

4.    Know your Readers: When they purchase or sign up on your website send them a survey about the service you provided them. Make sure they leave a comment on your website. An Email Marketing should not always be “strict business.”

These tips are not the only tips which you can follow. These are few tips which will help your email marketing strategy to work.

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