Brand Extension – Definition, Advantages, Success and Failures.

Brand Extension Brand extension is marketing strategy in which a marketer launches a new product with well-developed brand using the same brand name. Brand use this strategy to increase visibility and leverage equity. An existing brand that develops brand extension is known as parent brand. For example, Nike dealt only with shoes but now it has variety of products like watches, caps, jackets and so on. While there can be significant benefits in brand extension with significant failures in brand extension. With every advantage there is disadvantage. The advantages of brand extension: 1.    It increases brand image. 2.    Cost of developing new brand is reduced. 3.   ...

Read more »

Leadership: Do’s and Don’ts to become a Successful Leader

Remember the clichéd phrase “Take respect and give respect”? To become a successful leader you have to follow these words. The most sad thinking of a leader is expecting employees to follow them because they have “so called” title. It is very wrong to expect employees to follow you always. A title is of no use if you are not respected by your employees.  To know how successful you are as a leader should know what people think about you. Respect cannot be gained through a title rather it should be earned. It is very important to have right communication between you and those whom you lead. A leader can never ignore their employees, if a leader does then be prepared for a professional disaster waiting for you. Be open to...

Read more »

Five Tips for Branding Small Businesses

Do not follow the myth that Branding is only for large companies and not for you. Follow these five tips to brand your small business as big business. Tip#1 Your Brand Logo doesn’t Really Matter- Would you choose MSN over Google because the logo is not so attractive? A good professional logo is great but it rarely increases the sales. It is more important to include your logo in every piece of communication. Include your logo in newsletters, letter heads, envelopes, invoices, yellow pages ad, building signage and so on. Tip#2 Have a Professional Website- It is good enough to have a website which will reflect your brand.  Your website should be updated at least once in 2 years. The website should include all the relevant...

Read more »

How to Brand your Brand?

Branding your brand. A brand is a message based upon a promise and expectations of the product/service and overall company. The message is developed and distributed via various channels for consumers to receive and react. As consumers encounter, experience the product/service and develop a relationship they begin to influence the brand. So what can a company do to increase their recognition at marketplace? Here are 10 tips to how to brand your brand to increase the name recognition of your firm. 1.    Hire a branding company to bring your image and message under a brand. 2.    Develop a mission statement that shows your reason for being and the value you provide to your customers. 3.    Develop...

Read more »

Know your Leadership Styles

Leadership styles can be defined as how a person plays the role of a leader. If we discuss in detail then we need to interpret his behavior with his team mates, his attitude towards work and peer communications. There are three kinds of leadership styles, they are: 1.    Authoritarian (Autocratic) Style: The term authoritarian defines itself. It is sort of “I want you to do this or that,” approach. In this case, all the decisions either small or big are in the hands of leader. It is usually taken in negative aspect, but this style is adopted to complete the work according to the requirements of it. 2.  Democratic Style: Also known as participative style. Here, the decisions are taken by the opinions of all the team...

Read more »

It’s all about Brand Packaging. Are you replicating your company’s image through your brand?

Your brand image is your company’s image. Does your brand reflect your company profile? What is your brand talking about you in the market? It is important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to your packaging is when you are in the launch of a “new” brand.    Packaging can be judged and represented by the following common business tools: ·         Business cards and stationery·         Website·         Answering...

Read more »

Best Practices for Email Deliverability

To make sure your email marketing is delivered properly has become difficult task these days, with emerging Spam filters. The open and click through rates have increasingly come down by 20-30% due to incorrect Spam filters. Permission- Confirming people who ask for your information have actually requested to be on your list is the number one step in the battle for email deliverability. When you are starting email campaigns make sure you have permissions from the leads to send emails- i.e. opt-in emails. These people who are in the opt-in email list will not spam your emails. If the target audience is new for email campaigns, give them unique links so that they can sign up or emails in future from you. Subscriber Addresses- When requesting...

Read more »