Best Practices for Email Deliverability

To make sure your email marketing is delivered properly has become difficult task these days, with emerging Spam filters. The open and click through rates have increasingly come down by 20-30% due to incorrect Spam filters.

Permission- Confirming people who ask for your information have actually requested to be on your list is the number one step in the battle for email deliverability. When you are starting email campaigns make sure you have permissions from the leads to send emails- i.e. opt-in emails. These people who are in the opt-in email list will not spam your emails. If the target audience is new for email campaigns, give them unique links so that they can sign up or emails in future from you.

Subscriber Addresses- When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be thrown away accounts and typically have shorter lifetime than a primary ISP address.

List Maintenance- Always promptly remove undeliverable addresses that bounces when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list.

Message Format- Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity. It is widely supported by most email client software as well. If sending HTML it is important to always send plain text alternative messaged, also called text/HTML multi-part time format.

Content- Even content is filter based. Be careful while using words/phrase, Website URL, Images or Attachments. These things can be used by someone else to send Spam emails and cause damage to your reputation and your business. Also avoid using emails which is filled only with images, this might cause Spam.

These are few best practices to avoid Spam emails.

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Posted in: Click Through Rates,Cost-effective Email MArketing,effective email marketing,Email Deliverability,email marketing for small business,Spam words