Tips for Inspiring your Team

Team leader plays most important role in team motivation. It is difficult task to motivate the team but not impossible. If you want your team members to positively contribute to the organization, then you need to follow few steps to motivate your team members.

The following are few tips to motivate your team:

Ø  Spend quality time: It is ‘quality time’ not ‘quantity time.’  Spending ‘one’ or ‘two’ minutes of quality time on regular basis is far more productive than hours of reviews a year.

Ø  Get connected: There are few motivators more powerful than relationships. Every interaction you have with an employee either adds or takes away from strong working relationship.

Ø  Give feedback and coach: Make a habit to give feedback when they are doing well or not doing well. Let them know their areas to improve and also recognize when a job well done.

Ø  Don’t be a slave driver: Never thrust your employees to work hard. This, in turn, will result ineffective. Pressurizing your team for a work to be done will not work out. Give them liberty while working.

Ø  Motivate with enticements: Rewards and recognitions will bring positive energy in your team. Employees will believe that their good work will be rewarded and recognized. This will motivate to work positively at workplace.

Motivation is the key for an organizations success. If the employee of the company is not happy at work then there are no productive results. There is no growth of the company.

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Email Marketing Tips for Small Business

Effective Email Marketing

Email Marketing has become the most effective tool to drive traffic to your website or services. Even small businesses are using email marketing to advertise their service. A small business needs to enforce on better results with strategy on the internet.

The below tips will help your business to increase traffic (if you follow religiously):

¨       Build an email marketing list of your customer: Make a list of your potential customers to whom you will send the mail. A small business like yours can start with small list which will expand with the time.

¨       Ask Customers to register on your website: Provide a box on your website, in which your customers will register/signup on your website. This will be great source for your email marketing list.

¨       Make a start with Newsletters: You can start your email marketing with sending marketing newsletters to your customers. The newsletter’s topic can be regarding your industry. Newsletters will be useful to market your product and services.

¨     Send Quality Marketing Emails: There is nothing worse than sending poor quality emails to your customers. Make sure you have done enough research on your content of email marketing before ‘hitting’ the send button. Focus more on quality than quantity.

¨       Refresh your Email Marketing List habitually: It is necessary to add new contacts to your database. Make a habit to remove unsubscribed users from your list. Refurbish your database frequently. You can categorize your list to be more specific sending emails to your customers.

¨    Call-to-Action:  Encourage your customers to take an action after reading your emails. Always provide a link in your emails, which will redirect them to your products details. Call-to-Action can be from a request for more information on your products.

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10 Brand Strategies to Mend Your Business

Continuation...

6.    Consistency, Consistency and Consistency:  The key to differentiate is consistency in your message. Make your own position in all reference point you mention.

7.    Packaging and identity: Your brand is your identity in the market. Does your brand say what is it about? Your company image is more or less depended on the appearance of the packaging.

8.    Bring Inside Out:  Everyone in your firm would see, think and feel about your brand. The same matter you should bring to customers rather keeping it in the walls of marketing. 

   

9.     Measure the Effectiveness: Focus on the ROI. It is the key to measure the potency of your strategies. Often, it is how well your organization is inspired to execute the strategies. It can be reflected in how your customers react to your products and price adjustments.

10.  Empower the Campaigners: Award those who love your brand to help drive the message, so that they are part of the process.

Planning a brand strategy will bring clarity and meaning to your brand and letting you focus on making, creating, and selling things that people actually care about.

Want to know more, Click here, to the read the book “Build Your Brand on the Web”   

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10 Brand Strategies to Mend Your Business

Now, brands no longer compete with each other; rather they seem to melt into each other. It is time to think differently. The struggle to present a brand differently becomes more alike.

There are voluminous picks for consumers. While purchasing, consumers become careful and pick the most appealing brand. The appeal of the brand also sells in the market. Make few strategies to brand your product in the market. Branding strategy will help your marque grow in larger context and also to the larger target audience.

Define your brand strategy, this allows you to utilize marketing, advertising, public relations and social media to accurately reinforce your brand.

Here are 10 Brand Strategy principles which I believe to be the key for brand’s success.

1.    Define Your Brand: This is the first step in developing your brand strategy. You build your brand’s foundation by defining who your brand is. The definition of brand will act as measuring stick in evaluating all and any marketing materials.

   

2.    Determining Brand’s Strategy: Planning your brand’s objectives will help your brand succeed in meeting them. Be critical to effective brand management. It will give you clear definition of brand’s audience and the objectives the brand needs to achieve.

3.    Discovering and crushing Your Brand’s Barriers: Before you plan your brand strategy, carefully analyze the brand’s barriers. These barriers are also known as market conditions which will keep your brand away from achieving its success.

4.    Connect to Emotional Level: Brand is not only about logo, PR, website or ad campaigns. A brand is a desirable idea manifested in products, services, people, places and experiences. Sell that not only satisfies consumers’ physical needs but also emotional needs and their needs identifies them to the brand.

5.    Relevant and Flexibility: A well-managed brand is always flexible. Branding is not a race, not an event, it is a process so constantly tug your message and refresh your image. Successful brands do not always follow same tactics; they either reinvent or discover new ways of branding. This keeps them more creative and savvy.

To know more Brand strategy principles click here…

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