It’s all about Brand Packaging. Are you replicating your company’s image through your brand?

Your brand image is your company’s image. Does your brand reflect your company profile? What is your brand talking about you in the market?

It is important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to your packaging is when you are in the launch of a “new” brand.   

Packaging can be judged and represented by the following common business tools:

·         Business cards and stationery

·         Website

·         Answering system

·         Email address

What does your business cards and stationery saying? What does your website say about your company? What does your answering system say about your company? And what does your email address talk about your company?

These areas can strengthen or weaken your image of your brand. Use a valid image, formal/business email address so that it builds your image quality and your company’s reputation.

Clients, customers, prospects, will measure your company’s image on these areas. These act as very important keys to build your brand and your organization’s status.

Grab a copy of Build your brand on web, now!!!

Read more »

Best Practices for Email Deliverability

To make sure your email marketing is delivered properly has become difficult task these days, with emerging Spam filters. The open and click through rates have increasingly come down by 20-30% due to incorrect Spam filters.

Permission- Confirming people who ask for your information have actually requested to be on your list is the number one step in the battle for email deliverability. When you are starting email campaigns make sure you have permissions from the leads to send emails- i.e. opt-in emails. These people who are in the opt-in email list will not spam your emails. If the target audience is new for email campaigns, give them unique links so that they can sign up or emails in future from you.

Subscriber Addresses- When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be thrown away accounts and typically have shorter lifetime than a primary ISP address.

List Maintenance- Always promptly remove undeliverable addresses that bounces when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list.

Message Format- Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity. It is widely supported by most email client software as well. If sending HTML it is important to always send plain text alternative messaged, also called text/HTML multi-part time format.

Content- Even content is filter based. Be careful while using words/phrase, Website URL, Images or Attachments. These things can be used by someone else to send Spam emails and cause damage to your reputation and your business. Also avoid using emails which is filled only with images, this might cause Spam.

These are few best practices to avoid Spam emails.

To know more tips and best practices of Email Marketing, Grab your Copy now!! 

Read more »

Branding your Brand Logo and Tagline

The Brand is recognized for its Logo and Tagline. If these are not amusing then you cannot blame your consumers. It is your entire fault for not making your brand logo attractive and dissimilar from other brands. When you are on for a shopping, its human tendency that we chose the product which has well design and striking package.

The two most important elements for Brand Awareness are:

-       Brand Logo

-       Brand Tagline

Brand Logo: Your Company would be big and the name of it will say it all. Give a shape or design to the company name which will bring even more awareness. It will demotivate the hesitation among consumers to buy your product.

The 7 key elements for making a Brand Logo:

Keep in mind that a powerful logo design,

Brand Design

1.    Has a strong, balanced image with no little extras that clutter its looks.

2.    Is distinctive and bold in design, making it easy to get a glance.

3.    Has graphic imagery that looks appropriate for your business.

4.    Works well with your company name.

5.    Is done in readable font.

6.    Communicates your business clearly.

7.    Looks good in black and white, as well as in color.

Brand Tagline:

A tagline is a three to seven words phrase that accompanies a logo. It describes your company’s services provided and the benefits for the customer. A Tagline can build company’s reputation and can also spoil the reputation.

A Tagline should be crisp, short and original. It should talk about your company on a whole. The words should be chosen carefully and it should have authentic look.

To know more about Brand Awareness/ Building, Grab a copy today of Build Your Brand. Click here. 

Read more »