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Wednesday, December 22, 2010

This Christmas, Enjoy the 3 Wonderful Flavors of Ebooks

The Sale is On…..

Three exciting and highly-informative eBooks – all at a smashing price of $19.95 each. That’s a real steal.
This week you can save 20% on the original price during the Christmas Sale when you use coupon code XEJ604.
Hurry before we close down the sale.
Before you shop, grab discount codes or coupon that may translate into 20% or even deeper discounts at checkout.
Ebook Arcade wishes you all a Merry Christmas! Over the past year, Ebook Arcade has grown in its size and strength. And on this auspicious occasion of Christmas, we would like to convey our Special Thanks to all our clients all across the globe.
We thank you for your constant support. We thank you for believing in us, in our eBooks. To make this occasion more special we have come up with exciting discount offers. Only for this Holiday Season, we have decided to slash down our price and give away heavy discount packages. But believe me, these are once-in-a-lifetime offers. You can bet on it. 
All you need to do is enter your name & contact number in the sign-up form below along with the coupon code and Voila! We will surely get in touch with you.
But do understand we can't go on giving it at this throwaway price. We simply can't continue with this discounted price forever. So, this offer will be valid for only for a limited period of time only.
Believe me, it's a steal! But hurry. Time is fast running out! Grab this once-in-a-lifetime opportunity NOW! You certainly won’t find a better deal anywhere else. And frankly, that's like getting an entire fortune for peanuts!
MERRY CHRISTMAS & A HAPPY NEW YEAR!

Sunday, December 12, 2010

Success in Business is Associated with Motivation

You must be wondering why I am harping so much on Motivation here. The answer is simple:

You need motivation to achieve success in business. Granted that technical skills and knowledge play an important role. However, without proper motivation you will not be able to strive ahead.

As an employer, team leader or team manager, if you want to get the maximum from your employees or team, you need to ignite the right kind of motivation.

Positive Reinforcement

Let your employees know that their efforts will always be recognized and will be treated as true accomplishments in the company. A token gift, a certificate, a scribble of encouragement in the whiteboard or even sticking a post-it on their cubicle wall will work wonders.

Make sure to reward the entire group once a project has successfully commenced. Take them out to team lunch or give them small tokens like gift coupons.

Happy Employees

Always try to determine whether your team members are happy with their job or not. The performance of an unhappy or dissatisfied employee will never be up to the mark. Create a positive energy among your employees. This will come once they are truly happy and well encouraged in their work.

Check it out at: "Killer Leadership Ideas to Motivate Your Slacking Team" at: http://ebookarcade.blogspot.com/2010/09/effective-email-marketing-strategies-to.html

Email Marketing - Timing/frequency

Marketers in a hurry to get more response and clicks, send a single message to the entire list. The result is very low response rate. One message can never fit in to your entire list. If you are targeting B2B market, segment it based on company revenue, size, number of employees, etc. For B2C market, segment it based on budget, age, sex, interest, etc. Now modify and customize your email message based on each segment and send. You are sure to get good response.




Simply aping what worked well for big companies can never work for their smaller counterparts.  It's always good to find when your email recipient is going to reply to your emails. Finding your target audience and preparing a content impressing them very much solves your timing puzzle.
Your role however doesn't end after figuring out the most suitable time for your audience. Your work actually starts from here. Preparing a strategy to send relevant content is the only way you can nurture them and engage them for long, till they agrees to buy.
An important perspective is that allowing your prospect to decide the most suitable time to contact them. In your Contact Us page add a tab asking ‘the right time to contact you’, this way you are giving them the choice hence they might get impressed. Their timings however might not be a very profitable one for your business but it’s better than annoying them with untimely message and force them to hit unsubscribe…


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