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Email Marketing overcomes challenges facing traditional marketing, yet it is being adopted by several companies. It has huge advantage that you can target segmented audience effectively and results can be tracked. If you want your email marketing strategy to work, there are few things you would like to know:
1. Presentation: Make sure the images you used should not have high resolution. This will create difficulty in opening an email. The reader will report that email as spam. Your emails should be presentable and appealing to read. Your emails should be of HTML and Text version.
2. Content: When the email is appealing to read then your content should complement the design. The content should crisp and to the point without any deviations from the topic/theme. The subject line should be striking to read.
3. Offers, Discounts and Freebies: One of the strategies to make your email marketing successful is subscription offers. Everyone loves discounts and freebies. Convince your readers that the offer you make is exclusively to them and special offer for selected customers.
4. Know your Readers: When they purchase or sign up on your website send them a survey about the service you provided them. Make sure they leave a comment on your website. An Email Marketing should not always be “strict business.”
These tips are not the only tips which you can follow. These are few tips which will help your email marketing strategy to work.
If you want to know more about Successful Email Marketing, click here.
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7 comments:
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